Facebook has changed the name of it’s corporate identity to Meta in a major rebranding process

The company mentioned that the new name would”encompass” what it does, in it’s attempts to broaden it’s horizons from social media and more into areas such as as virtual reality (VR).

However the change doesn’t apply to the company’s platforms such as Facebook, Instagram and Whatsapp, only affecting the parent company which controls them. 

The move is hot on the heels of a procession of negative stories about Facebook, which are the result of documents leaked by an ex-employee.

Frances Haugen, a former employee of Facebook, has made accusations that the company of putting “profits over safety”.

In a move similar to one in 2015 by Google, who followed a similar path in calling its parent firm Alphabet, Facebook will hope that their change is more successful than Google, whose change has not proved popular.

Facebook boss Mark Zuckerberg made the announcement, which will see the new branding fit with the company’s aim to produce a “metaverse” – an online virtual world, providing a complete reality for game, work and communication, employing VR headsets.

Zuckerberg said that:

“possibly represent everything that we’re doing today, let alone in the future…Over time, I hope that we are seen as a metaverse company and I want to anchor our work and our identity on what we’re building towards…We’re now looking at and reporting on our business as two different segments, one for our family of apps, and one for our work on future platforms…And as part of this, it is time for us to adopt a new company brand to encompass everything that we do, to reflect who we are and what we hope to build.”

A Meta Way Ahead….

As well as the new name, the company also revealed a new sign at the company’s headquarters in Menlo Park, California, this Thursday, changing from the thumbs-up “Like” logo with a new blue infinity shape.

Mr Zuckerberg declared that the the new concept would eventually mean that users will be able to use the company’s other services without Facebook.

If you are wondering why ‘meta’, the word “meta” is derived from a Greek word meaning “beyond”.

To those who are unfamiliar, a metaverse may seem to be little more than another version of VR, but many hope that it will prove to be the future of the internet.

The aim is that the virtual world could be used for practically anything from work, play and concerts, to socialising with friends and family.

Facebook said it also hopes to start trading share in the new venture under the new stock code MVRS starting 1 December.

Londonlad
Author: Londonlad

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