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In a move similar to one in 2015 by Google, who followed a similar path in calling its parent firm Alphabet, Facebook will hope that their change is more successful than Google, whose change has not proved popular.
Facebook boss Mark Zuckerberg made the announcement, which will see the new branding fit with the company’s aim to produce a “metaverse” – an online virtual world, providing a complete reality for game, work and communication, employing VR headsets.
Zuckerberg said that:
“possibly represent everything that we’re doing today, let alone in the future…Over time, I hope that we are seen as a metaverse company and I want to anchor our work and our identity on what we’re building towards…We’re now looking at and reporting on our business as two different segments, one for our family of apps, and one for our work on future platforms…And as part of this, it is time for us to adopt a new company brand to encompass everything that we do, to reflect who we are and what we hope to build.”
A Meta Way Ahead….
As well as the new name, the company also revealed a new sign at the company’s headquarters in Menlo Park, California, this Thursday, changing from the thumbs-up “Like” logo with a new blue infinity shape.
If you are wondering why ‘meta’, the word “meta” is derived from a Greek word meaning “beyond”.
The aim is that the virtual world could be used for practically anything from work, play and concerts, to socialising with friends and family.