IPL 2023-27 Media Rights, Amazon Pulls Out, race between Viacom, Sony, Star, Voot: Probably the most anticipated duel between Jeff Bezos’ Amazon and Mukesh Ambani’s Reliance for the acquisition of the IPL 2023-27 media rights for the following five-year cycle couldn’t begin as the previous get together determined to not present up for the Technical analysis spherical held by the Board of Management for Cricket in India (BCCI) on Friday. Amazon, which was anticipated to bid aggressively for the world’s greatest cricket league’s media rights, has already backed out of the competition after buying the Invitation to Tender (ITT) doc.
If the stories are to be believed, Amazon hasn’t revealed the precise cause for pulling out of the bidding contest for the digital area.
In the meantime, Reliance-backed Viacom 18 is taken into account one of many hardest contenders for each digital and TV rights together with Star, Sony and Voot.
“Sure, Amazon is out of the race. They didn’t be part of the technical bidding course of right this moment. So far as Google (YouTube) is worried, they’d picked up the bid doc however didn’t submit it. As of now, 10 firms (TV and streaming) are in fray,” a senior BCCI official informed PTI on situations of anonymity.
IPL 2023-27 Media Rights – 4-way battle:
The BCCI has launched 4 particular packages for the IPL 2023-27 media rights (digital and TV) for the following 5 years. The primary bundle contains unique TV broadcasting rights within the sub-continent area whereas the second bundle can have the digital rights for the sub-continent area.
Package deal three will cowl 18 chosen matches of the match for digital area whereas the final bundle can have all video games (digital and TV) for the abroad audiences.
As per the BCCI, 74 matches will likely be held within the first two IPL seasons of the cycle, the quantity will likely be elevated to 84 within the subsequent two seasons and the overall matches will go as much as 94 within the final season of the IPL 2023-27 cycle.
“Let’s make it clear, the Viacom 18 JV (Joint Enterprise), present rights holder Walt Disney (Star), Zee and Sony are the 4 contenders for the packages with stable footprints in each TV and digital market,” the official mentioned.
The bidding for the TV and digital rights of the Indian Premier League (IPL) will likely be held on Sunday and Monday, 12 & 13 June 2022. The rights will likely be legitimate for subsequent 5 years interval from 2023-2027.