I completely get the outrage, however to be trustworthy, there actually wasn’t going to be another end result. Three and Chelsea have a contract that has one-year left on it, for both of them to tug out it might have wanted authorized intervention and compensation a technique.
Additionally, it might have been an enormous activity to try to change them ahead of a brand new season, particularly after we are already late with our official equipment launch now for subsequent season. It could have been just about unattainable to vary sponsors at this stage and get out of a contract.
Three by no means cancelled their sponsorship with Chelsea, they merely simply suspended it. And while that may have been seen as leaping ship when issues received tough, it was at all times clear to me that they might keep for his or her ultimate 12 months with Chelsea.
I do know it should trigger anger, and I completely get that, I wasn’t amused with it in any respect. However on Chelsea’s facet, it was at all times going to be to a lot to get out of the contract this summer season so we now have to smile and bear it for now.